In recent years, the hearing technology landscape has experienced a revolution, driven by rapid advancements in artificial intelligence, miniaturisation, and connectivity. In 2024, three standout innovations leading this charge are the new Intent platform by Oticon, SmartRIC by Widex, and Starkey’s new platform, Genesis AI. Each of these cutting-edge technologies offer unique features and improvements that address common challenges faced by individuals with hearing loss, promising to enhance their auditory experience like never before.

Oticon Intent: Bridging the gap with AI

Oticon has long been a leader in hearing technology, and their latest offering, Oticon Intent, continues this tradition with a strong focus on artificial intelligence. The product range leverages the Deep Neural Network (DNN) technology to deliver an unprecedented level of sound processing. DNN is a type of machine learning that mimics the way the brain learns. This AI-driven approach enables the hearing aid to learn and adapt to various listening environments in real-time, much like the human brain. The benefits of DNN in a hearing aid, means your brain is provided with more meaningful sound information, which makes sound much clearer and speech easier to follow*.

The standout feature of Oticon Intent is its ability to reduce listening effort significantly. By using AI, the device can identify and prioritise speech over background noise, making conversations clearer and more natural, even in challenging environments. Additionally, the Intent platform is designed to connect seamlessly with smartphones and other digital devices, allowing users to stream audio directly to their hearing aids and control settings via an intuitive app.

Moreover, Oticon Intent includes a feature known as “MyMusic,” which optimises the listening experience for music lovers. This mode enhances the richness and clarity of music, providing a more immersive and enjoyable auditory experience. With these advancements, Oticon Intent is not just a hearing aid but a comprehensive auditory enhancement tool.

Widex SmartRIC: The pinnacle of natural sound

Widex has always been synonymous with high-fidelity sound, and the Widex SmartRIC is no exception. This new hearing aid utilises the Widex PureSound™ technology, designed to deliver the most natural sound possible. PureSound minimises the processing delay, which often causes distortions and echoes in traditional hearing aids, ensuring that users experience a more natural and lifelike sound.

The Widex SmartRIC also features SoundSense Learn, an AI-powered system that personalises the hearing experience. By using real-time data and user feedback, SoundSense Learn adjusts the hearing aid settings to match the user’s preferences and needs. This means that over time, the hearing aid becomes more attuned to the specific environments and soundscapes that the user frequently encounters, offering a truly personalised auditory experience.

Another significant feature is the enhanced connectivity options. The Widex SmartRIC supports direct streaming from a variety of devices, including smartphones, tablets, and TVs, ensuring that users can easily stay connected to their digital world. Furthermore, the device’s robust battery life and quick recharge capabilities mean that users can rely on their hearing aids throughout the day without frequent interruptions.

Starkey Genesis AI: The future of hearing aids

Starkey’s new Genesis AI platform represents the frontier of what hearing aids can achieve. As the name suggests, this device integrates artificial intelligence in ways that extend beyond mere sound processing.

Genesis AI is equipped with a suite of health tracking features, transforming it into a multifunctional health device. One of the most notable features is its ability to monitor the user’s overall well-being. It can track physical activity, cognitive health, and even detect falls, sending alerts to designated contacts in case of emergencies. This multifunctionality makes it particularly appealing for older adults or individuals with additional health concerns.

In terms of auditory performance, Genesis AI uses advanced machine learning algorithms to adapt to different listening environments. This continuous learning process ensures that the hearing aid delivers optimal sound quality regardless of where the user is. Additionally, Genesis AI offers superior noise reduction and feedback cancellation, which significantly enhances speech clarity in noisy settings.

The technology also boasts exceptional connectivity features, allowing users to stream audio from various devices and utilise voice assistants like Siri or Google Assistant directly through their hearing aids. This seamless integration with modern technology ensures that users remain connected and in control, no matter where they are.

Artificial Intelligence: Hearing aid technology

The advancements represented by Oticon Intent, Widex SmartRIC, and Starkey Genesis AI signify a transformative period in hearing technology. By harnessing the power of artificial intelligence, these devices offer unprecedented improvements in sound quality, personalisation, and connectivity. They not only address the fundamental need for better hearing but also enhance the overall quality of life for users.

As hearing technology continues to evolve, it’s clear that the future holds even more innovative solutions. For now, these three cutting-edge solutions set a new standard, ensuring that individuals with hearing loss can experience the world of sound in ways that were once unimaginable. Whether it’s through improved speech recognition, natural sound delivery, or integrated health tracking, Intent, SmartRIC, and Genesis AI are leading the way to a brighter auditory future.

Hearing Aid Specialists SA: Offering the latest in hearing solutions

At Hearing Aid Specialists SA, we’re dedicated to providing compassionate care and personalised solutions that empower you to embrace life to the fullest. Whether you’re looking for cutting-edge technology, exceptional performance, or user-friendly features, we can guide you through the selection process and provide ongoing support to ensure your satisfaction. Contact us today for to find learn more about our comprehensive range of hearing solutions.

* (n.d.). What is a Deep Neural Network? [online] Available at: