When it comes to hearing aids, many people want a solution that improves their hearing without being visible. That’s where discreet hearing aids come in – and the new Oticon Own SI™ leads the way in this category.
If you’re looking for hearing support that blends seamlessly into your lifestyle (and your ears), Oticon’s latest Invisible-in-the-Canal (IIC) or Completely-in-the-Canal (CIC) models could be the answer. At Hearing Aid Specialist SA, we’ve seen how well the new Own SI works for those wanting both performance and discretion. Here’s everything you need to know about Oticon hearing aids and the latest Own SI model, and who it’s ideal for.
What are IIC (Invisible-in-the-Canal) hearing aids?
Invisible-in-the-Canal (IIC) hearing aids are the smallest custom hearing aids available on the market. As the name suggests, they sit deep inside the ear canal, making them practically undetectable when worn.
Because they’re placed so discreetly, IIC hearing aids are a popular option for those who want hearing support without drawing attention to their devices. They’re custom-moulded to your unique ear shape, offering not just invisibility, but also a comfortable and secure fit for all-day wear.
What are CIC (Completely-in-the-Canal) hearing aids?
Completely-in-the-Canal (CIC) hearing aids are another highly discreet hearing aid option. While they don’t sit as deeply in the ear as IIC models, CIC devices are still very subtle and often barely noticeable to others.
CIC hearing aids offer many of the same benefits as IICs, including a custom-moulded design and advanced hearing support technology. They’re a great choice for users who may not be a suitable candidate for the IIC style due to ear canal shape or other clinical considerations, while still wanting a nearly invisible device. They also provide slightly easier handling and can accommodate optional features like a push button or wireless connectivity.
Meet Oticon Own SI – invisible technology, smart design
Oticon Own SI is the most discreet in-the-ear hearing aid Oticon has ever created, with the IIC model invisible in 9 out of 10 ears that are suitable for this style of device*. But its appeal isn’t just in how it looks – it’s packed with powerful technology designed to support the way your brain naturally processes sound.
Some of the key features of the Oticon Own SIinclude:
- Truly invisible design*(IIC): Custom-moulded and placed deep in the ear canal
- BrainHearing™ technology: Supports how your brain interprets sound for a more natural listening experience
- Deep Neural Network (DNN): An on-board artificial intelligence that is trained to understand the sounds around you
- All-day comfort: Lightweight, unobtrusive, and tailored to your ear
Who are Oticon Hearing Aids – Own SI best for?
The Oticon Hearing Own SI is designed for adults with mild to moderate hearing loss who want a discreet, comfortable solution that doesn’t interfere with their lifestyle.
This style is ideal if:
- You prioritise discretion and prefer a hearing aid that is virtually invisible
- You often wear glasses, hats, or masks and want a hearing aid that won’t get in the way
- You’re seeking a custom fit that feels natural and secure
- You value advanced technology that helps you stay connected in social and noisy environments
At Hearing Aid Specialists SA, our audiologists and audiometrists can help assess whether your ear anatomy is a good match for this style of hearing aid.
The technology behind Oticon Own SI
What truly sets the Oticon Own SI apart from other discreethearing aids is what’s happening inside the device.
- Deep Neural Network (DNN): This is a form of artificial intelligence that has been trained on 12 million real-life sound scenes1. It constantly adapts to your surroundings to help you hear speech clearly, even in complex environments like cafés or social gatherings.
- BrainHearing™: Unlike traditional hearing aids that simply amplify sounds, Oticon’s BrainHearing™ approach gives your brain more access to the full soundscape. This makes listening more natural, less tiring, and helps you stay engaged with the world around you.
- SuddenSound Stabiliser: Loud, unexpected sounds (like a slamming door) are reduced without affecting your ability to hear conversations – so you can stay focused and comfortable.
- Moisture & dust resistance: With an IP68 rating, these Oticon hearing aids are built to withstand the realities of daily life – from humid weather to dusty environments.
Try Oticon Hearing Aids – Own SI
If you’re ready to explore Oticon hearing aids that don’t compromise on comfort or performance, the Oticon Own SI is an excellent option. It’s discreet, smart, and built with the user in mind. And the best part? You don’t have to commit right away.
Contact us today to book a FREE trial with Hearing Aid Specialists SA and experience the difference Oticon Hearing Aids can make in your life.
*Invisible in 9 out of 10 ears, based on Oticon data. Suitability depends on ear canal anatomy and individual hearing needs.
1https://www.oticon.com/blog/what-is-a-deep-neural-network-dnn